HOBUM

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Relaunch of Brand and Website

keyfacts

01 Customer

HOBUM Oleochemicals GmbH

02 Services

Concept, Design, Copy, Layout, Programming, Project management

realisation

For the Hamburg company HOBUM Oleochemicals modern chemistry is a tradition. Hence the new brand tna was commissioned to develop, embodies just that.

After a fully-fledged analysis which took accounted for workshop results, we positioned HOBUM and went on to define drivers, aspirations, as well as mission and adopted these into a target-group oriented visualization and tone of voice: with clear, active copy, colors based in nature, as well as a fitting organic imagery.

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result

As a first palpable result of the brand relaunch, we created HOBUM’s website: All brand characteristic come together in a holistic, well-wrought website. It was programmed using state-of-the-art Typo3 web technology and incorporates a calendar function which visitors can use to arrange appointments with the HOBUM staff.
The new branding as well as best practices in UX and UI built the basis for the website, as does, of course, user journeys derived from different target group personas.

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