Being a diversified company with many faces, nationalities and a diverse vertical portfolio, international Jagenberg Group considers the fair K 2022 one of its most important public appearances. And that reflects in the work that goes into it. After having commissioned us with their brand relaunch, the company chose to work with us to devise a plan that will make the fair a success after it had been postponed due to Covid.

Diversity needs diversity: Apart from a number of print and digital ads, a mega poster on the fair grounds at Messe Düsseldorf, and the multi-language communication of the fair attendance via email footer, newsletter, and press release, social media communication on LinkedIn was the backbone of our fair support. To get the best out of it, we covered the press conference and collected quote, images and movie snippets every day in order to distribute them over the channels of the companies which participated.
In addition to that, we helped bring across the Industrial Solutions and Digital Customer Services by Kampf GmbH, Atlas Converting, as well as Jagenberg Converting Solutions with a web-based presentation tool.

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