Slitting and winding machinery are products that are to be found in a very special niche: The large pieces of equipment our client Kampf GmbH constructs and sells are used for packaging and printing films and paper among other things (learn more on www.kampf.de).
Usually, these machines are only built to order. Kampf decided to try a different route and went to sell ready-made machines in North America.
In order to do so, we set up a digital performance marketing campaign featuring catchy claims and strong visuals to advertise the slitters and winders on LinkedIn and google.

The campaign set-up included

• Initial keyword research
• Definition of target groups
• Set-up of Google ads
• Set-up of LinkedIn ads
• Continuous optimization warranted that the campaign became more and more focused, thus delivering increasingly good results.