The AGR Group’s Emscherbruch central landfill—usually shortened to ZDE (Zentraldeponie Emscherbruch)—is located at the heart of the populated Ruhr area of Western Germany and thus causes quite a controversy. Therefore, transparent dialogue with various stakeholders in the operations vicinity is of utmost importance for the company. And as it often is the case in public relations: things just have to move a tad faster.
So did the production of the https://zde.deponie.ruhr/ website. It serves as a central element in the AGR Group's communications strategy – and it took a mere six weeks from our first briefing to taking it live.
The site uses the TYPO3 content management system and of course works responsive on all devices.
Despite the time challenge, tna developed a distinctive, clear, and uncluttered brand image which allocates ZDE within the AGR Group, but also gives it its own character.
The website is correspondingly clear, presenting current topics in particular, offering opportunities for interaction and providing all interested factions, from the press to residents, with appropriate content.