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R+V
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Instagram Content
keyfacts
01 Customer
R+V Allgemeine Versicherung AG
02 Services
Social Media , Illustrations, Concept, Photography, Text
realisation
Instagram Content for R+V Versicherungen Insurance Company
Younger target groups need to know our services—the insurance company R+V was certain of this. And a much younger Instagram absolutely was the channel of choice.
Getting the Instagram channel on the road, content geared towards the target groups helped inspire the younger users, It made sure, they would follow, and—maybe—turn them from leads to customers.
Since this requires not only strategic planning, but also creative ideas and well-honed marketing skills, tna stepped in the breach.
Together, we set up the new channel, gave it a face and defined its tone of voice. Working closely with the social media team on site, we discussed and brainstormed, documented, photographed—and took every effort to let regular postings quickly inspire a growing user base on https://www.instagram.com/ruv_de/
result
We stuck out through inspired ideas: In social media, images are a strong currency.
As a creative partner, we elaborated eye-catching illustrative ideas. Our attention-baiting Instagram content homed in on rather dry insurance topics and was primarily aimed at teenagers and millennials who represented the bulk of Instagram users at the time of the collaboration. We focused on creative, sometimes tongue-in-cheek, often humorous postings.
To this end, we developed the topics and planning, were responsible for the editorial processes, produced content and uploaded the postings to the channel.
Are you looking for a partner for your social media presence who understands moving images, illustrations, text, and their strategic embedding? Reach out and let's touch
