Kampf GmbH, a company of the international Jagenberg Group, introduced a new field of business: Digital Customer Solutions. In order to communicate these new services, TNA was commissioned with a launch strategy and a communication concept.

First, we positioned the brands "the@vanced" and "my@vanced", the two main components which make up the novel offering. Consequently, we coined the brand claims "Next Generation Production" and "Integrating Machines. Connecting People." which accompany the communication. Then we came up with the corresponding imagery for the "integrative platform the@vanced", which makes slitting and winding more efficient, and the digital customer portal “my@vanced". It illustrates the idea of digitally enhancement of production. A launch strategy and plan concluded the first stage of the campaign and is complemented by ongoing efforts.

THE NEW ATLANTIC supported the introduction of the new digital products with:

• Conception, idea and visualization
• Brand positioning
• Strategic communication planning
• Copy & translations
• Website/Landing Page
• Marketing collaterals (Print, Powerpoint, etc.)
• Trade show
• Explanatory videos
• Search engine marketing (SEM)
• Social Media
• Newsletter marketing

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