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Apotheke Gutersohn
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Website relaunch for Apotheke Gutersohn
keyfacts
01 Customer
Apotheke Gutersohn
02 Services
Concept, design, copy, layout, programming, UX, UI, project management
realisation
„Welcome to Apotheke Gutersohn“: Being the online representation of the Rhede-based pharmacy, www.apotheke-gutersohn.de takes Silvan Gutersohn’s team’s service approach into the online realm.
With the dawning of a new era for pharmacies in Germany, users now find ways to fill their electronic prescriptions on the website and have their medication delivered.
But the new website takes the next step in terms of information as well, conveying know-how by way of videos which detail various typical ailments and provide further information as well as recommendations.
result
Switching to the content management system Webflow added to the website’s stringency and made it tangibly slenderer. Furthermore, it improves its usability—both for visitors to the site as well as the administration of changing offerings and other content.
In line with this, usability is a focus topic for the iteration of apotheke-gutersohn.de. We rearranged services based on the previous user behaviour. This was developed further with the help of new technologies in terms of UX and UI. That’s how we make sure that our manifold target group not only refers to its doctor when it comes to risks and side effects but also asks a pharmacist.
