Snappy headlines and categories, strong visuals, as well as professional support in all things layout and post-editing: We contribute content to the LinkedIn channel of Henkel’s digital business unit Henkel dx from the sidelines, so to speak. At short notice whenever time demands, creative, when ideas are lacking and always in English.
Doing so, we make sure that all publications are in keeping with the Corporate Design guide and are presented in a clear and easily comprehensible fashion.
State-of-the-art post-editing and AI generated imagery furthermore warrant a professional look, even when there are no professional images at hand. And when it comes to copy, we support strategical decisions, e.g., when new categories need not only informative but also captivating names.
An image says more … and all of that, you know, we’ve said that before. Remains true nonetheless!
And that is how visitors to Henkel dx’s LinkedIn channel are in the know after only taking a brief look at our visuals.
The entire presentation follows a visual line that ties together a host of categories, like “The female f@ctor“ for instance.
In spite all of the diversity that Henkel represents, it connects all content pieces coherently and thus creates a larger whole which users want to view and follow.