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Chiquita
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POS Campaign
keyfacts
01 Customer
Chiquita Europe B. V., German Subsidiary
02 Services
Concept, Design, Copy, Layout, Project management
realisation
It was actually sort of bananas … when our commission for a Chiquita sustainability campaign headed by “Sustainability is bananas” turned into more: In addition to creating a back-to-school campaign we were also presented with the opportunity to invite customers all over Germany to win something at the POS of Edeka supermarkets.
result
“bike dich banane“ (“bike yourself bananas“): A whole line of above-the-line collaterals demonstrated that Chiquita is not always taking itself seriously—in contrast to its customers who seized the chance to garner a bike in the much-coveted Chiquita brand look. The number of participants in the POS sweepstakes clearly indicated: "the campaign’s working", much to the alleviation of those involved. Because, after all, you can only tell if offhand ambiguity works, when you try it in the field.
