Finding young talents: one of the biggest challenges for companies all over. Because no matter how attractive many small companies actually are, outside the immediate corporate bubble, it's the big global players that tend to score more points with job seekers.

That's why the international Jagenberg Group has launched an employer branding campaign with tna. It shows what it is made of and what it has to offer. The campaign illustrates the great future prospect the group of companies offers to professionals as well as graduates and those already in college.

But before we turn to design, strategic positioning paves the way. We tailored it to the different cohorts of the target groups, Gen X, Y and Z. To this end, we used several workshops with our client to draft an employer value proposition. In conjunction with overarching guiding themes, this laid the foundation for our campaign idea and its motto "Unbox the future with us." Side by side with the accompanying hashtag "#dubistzukunft," we portray a diverse, modern employer which opens up career opportunities at a wide variety of locations and in a wide variety of professions.

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