FARBE LICHT RAUM wanted to acquire new projects—through the use of our expertise. With our lead generation strategy, we target doctors' offices, pharmacies, stores, offices, canteens and much more. Their spaces can benefit from clever design concepts in terms of functionality, design, and atmosphere, turning workplaces and functional rooms into living spaces.
As a first step, we are targeting gynecological practices and companies that practice New Work, in particular.
For our content marketing concept, we tell the story of the company's evolution from craftsmanship and design and align ourselves perfectly with the target group.
The new claim "We give your practice space." (Wir geben Ihrer Praxis Raum) accompanies the activities and complements our visuals which ensure the necessary attention.
Part of the concept is a conversion plan that motivates leads to participate in our campaign: with extra content, discounts, gifts, or trade fair invitations as effective incentives.