WMB

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Employer Branding Campaign

keyfacts

01 Customer

Wohnen für Menschen mit Behinderung

02 Services

Employer Branding Campaign

realisation

In the social sector, the search for motivated and qualified people has become a pressing issue. "Wohnen für Menschen mit Behinderung"* , a unit of the Bergisch-Gladbach-based Lebenshilfe Rheinisch-Bergischer Kreis** competes with other offerers and accepted the challenge. Here, employer branding can help.
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* "Residences for people with a handicap"

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result

For this reason they initiated an HR campaign intended to boost the awareness of potential new team members. First, we created an Employer Value Proposition collaboratively. Then, after some rumination, TNA came up with a unique Employer Branding: It shows both diversity and fun, and hence perfectly illustrates the positive working and living climate in the WMB residences. This multifaceted uniqueness sets WMB apart from other offerings and should help potential applicants make the right decision ...

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