CHIQUITA

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Campaign & competition

keyfacts

01 Customer

Chiquita

02 Services

ATL-Kampagne

realisation

A brand that is literally on everyone's lips, yet still requires continual attention: Chiquita. 😋

In order to not only get the iconic fruit brand into the mouths, but also establish it in the heads of different target groups, the German Chiquita branch hosted a pitch. And since the catchy claim "qualität schmeckt banane" (quality tastes banana) picks up the brand positioning and is fun in all of its absurdity, we were commissioned.

We set up a campaign around the themes of taste, quality, and sustainability, which brought not only chances of winning prizes for customers but also enthralled.

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result

A dedicated landing page, sales material, displays, and toppers as well as tongue-in-cheek content on social media ensured that the ATL campaign was well received by retailers (which was quite important) and consumers alike.

We also handled the evaluation of the sweepstakes entries, with the client's fulfillment center taking care of shipping the prizes at the client's request.

Social media, sweepstakes, campaigns sound exciting? Get in touch with us!

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