Jagenberg Converting Solutions is breaking fresh ground in its search for apprentices for their technical product design unit. To this end, the company of the Jagenberg Group approaches young people where they’re spending their time: on social networks.
As the Meta platforms Instagram and Facebook are the go-to networks for the Gen Y and Z, we placed our ads geared to the target-group there to touch base with our prospective applicants.
But in order to do so, we first identified the necessary keywords, implemented the google tag manager and a Meta pixel so that we could measure clicks and campaign goals. After that we defined the audience and set up the campaign in Meta.