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Jagenberg Converting Solutions
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Social Recruiting Campaign
keyfacts
01 Customer
Jagenberg Converting Solutions
02 Services
Concept, Illustration, Design, Copy, Programming, Animation, Keyword Creation, Set-up of Campaign in the Meta network
realisation
Jagenberg Converting Solutions is breaking fresh ground in its search for apprentices for their technical product design unit. To this end, the company of the Jagenberg Group approaches young people where they’re spending their time: on social networks.
As the Meta platforms Instagram and Facebook are the go-to networks for the Gen Y and Z, we placed our ads geared to the target-group there to touch base with our prospective applicants.
But in order to do so, we first identified the necessary keywords, implemented the google tag manager and a Meta pixel so that we could measure clicks and campaign goals. After that we defined the audience and set up the campaign in Meta.
result
Clicks to leads: Thanks to the funnel concept, which selects applicants in small steps based on their interests and abilities, Jagenberg Converting Solutions receives qualified leads and applications of viable candidates.
Entering the process through social media is a modern, goal-driven recruiting method – it bears proof of the fact that social recruiting works like a charm!
By continually adapting our displayed ads based on Key Performance Indicators (KPI analysis and evaluation), we are able to optimize the campaign time and again and facilitate an improving connection to our target groups.
