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Penny Markt
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Internal communication & design
keyfacts
01 Customer
Penny Markt
02 Services
Design, internal communication, digital, Employer Branding
realisation
Internalcommunication doesn't work without print: Even though communication in thedigital age occurs through all kinds of devices, the discounter Penny can only reachits employees with printed content. After all, all the retail employees neededto know the management principles that guide the discounter, and pushcommunication to the staff in the stores simply is not viable.
result
In a straightforward design in line with the CD, the folded flyer serves to reach the staff in the Penny stores. It lays down the company's core values laid down and makes them clear.
