Revitalizing a traditional brand with values that have grown and consolidated over decades. Taking the management and their team members along on this journey while constantly reassessing and adapting to their individual needs: Swiss company Truninger AG, a true hidden champion, presented us with this magnificent task. Its magnetic lifting technology sets standards around the world: in warehouses, in shipyards and loading yards, in scrap yards and wherever metal goods are handled. So much so that the competition is copying their magnets and their controller systems.

In workshops with the Swiss headquarters and its German subsidiary Truninger GmbH, we worked out the values and a clear value proposition. We learned to tell the TRUNINGER story, defined target groups and created personas, came up with a brand claim with "Inspiring Lifting Solutions" and designed a new logo which subtly hints at the magnetic lifting TRUNINGER stands for ... and then we set about implementing this groundwork into the website and further communication actions!